Personal Branding: Foundation of Your Job Safety

The New Age

You've probably heard that if you study enough, you'll get a good job, or that you won't be laid off as long as you work hard.

And you probably believed it, and studied and worked hard to get into a good school or company, hoping that the personal brand you've built will secure your future.

However, 2007 was a turning point, with an economic crisis that changed things forever. Lehman Brothers collapsed, the U.S. and the European Union got into financial crises of their own, and suddenly graduating from a renowned school didn't guarantee employment anymore.

The old wisdom about personal branding no longer worked.

These days, you have to count on yourself, and build your own personal brand rather than relying on the names of famous schools and organizations. You have to be proactive if you're going to survive.

You Have To Build Your Personal Brand

PS: The model and content you will be coached are the same as the content coached to the executives at Top 500 companies like JP Morgan, Disney , Warner Bros, Microsoft, British Telecom. Plus, we will add more expertise related to LinkedIn and career coaching.