IPIB Hank X Communicate Skills Anna: 如何打造個人品牌訪問(瑞典個人品牌專家)

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我們從今年開始,除了提供客戶專業求職文件外,為讓華人更了解全球人才都努力經營的LinkedIn,我們也找到了願意發行我們LinkedIn想法的出版社,並出版了華人世界第一本LinkedIn的中文書。

從下半年開始,我們也正式提供個人品牌跟職涯教練,幫助人才了解自己、善用專業求職文件找到心儀工作、經營自己的個人品牌及職涯,主動掌握自身的工作安全感

我們從創立IPIB的第一天起,就希望能幫優秀的台灣人才接軌心儀的工作,不論是在台灣、中國、新加坡、香港或其他地方,因此我們每天與國際交流,也逐漸擁有各地的好同事,包含美國、日本、新加坡、瑞典、盧森堡、澳洲、馬來西亞、香港、菲律賓、英國等。

為了讓你知道更多不同國家的觀點,從下半年,我們希望能訪問全球在個人品牌、職涯、LinkedIn (social media)、求職等領域的好友及專家,分享各自的觀點,讓你能從IPIB得到更多元的聲音。

我們期待你能從中獲得寶貴的啟發!

這次我們首先邀請到來自瑞典的Anna Rydne,個人品牌暨溝通專家,從北歐的角度,分享她對個人品牌及社群媒體的觀點, enjoy it!

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0) Please introduce yourself to our audience.

My name is Anna Rydne and I feel very honored to be invited by Hank to share my thoughts on IPIB’s blog . Hank and I was connected when we both participated in the Personal Branding Across Cultures Blogathon over at Peter Sterlacci’s blog earlier this year. One of the stories I enjoyed the most was Hank’s 3 Powerful Elements for Personal Branding in Taiwan.

 

Here’s my story:

 

As a communications professional, I too often felt that my accomplishments and opinions were overlooked in the organizations I worked for, despite my overall high performance. Last year, I decided to change the game plan. I started a blog within my area of expertise – communications, marketing and PR – where I could get exposure and support for my opinions and skills. I also engaged actively online to build my personal brand.

 

The project turned out really well, and fulfilled some of my dreams. This summer I was headhunted to be responsible for the global internal communication at Mynewsdesk, a digital newsroom provider that have changed the PR landscape not only in Sweden but also in the Nordics, UK and Germany. I also got a book contract with Impact Publishing in England for a book about Communication in Customer Service.

For a long time I blamed myself. I thought the reasons why I was neglected at work depended on the fact that I looked younger than my age, had a girly voice, was too patient, or behaved too nice for too long. Too often my accomplishments were overlooked despite my overall high performance. Last year, I decided to change the game plan. I started a blog within my area of expertise – communications, marketing and PR – where I could get exposure and support for my opinions and skills.  – See more at:http://makeapowerfulpoint.com/2013/07/19/the-female-question-how-do-you-make-yourself-heard/#sthash.1J1fAv6x.dpuf

 

1) In North Europe/Europe, which social media tool would you recommend most? Could you tell us why?

 

I think Twitter is the most useful social media tool for me at the moment. It’s a quick way to share information, and since I’m following a rather targeted group of marketers and comms people, I receive the most recent, ground breaking and exciting information within my area of interest. It’s also a useful tool to connect and interact with people.

 

I’m also very fond of LinkedIn and I think the network has huge potential to be the next Facebook for grown ups. It’s a perfect place to network and I was actually headhunted to my current job at Mynewsdesk via my profile on LinkedIn.

 

2) As a personal branding expert in North Europe and Europe, when referring to personal branding, what is the important mind-set you’re embracing?

 

I have some favorite mottos when it comes to personal branding.

 

The first one is “be so good they can’t ignore you”. It’s easy: Your personal brand is actually nothing more than other people’s perception of you and your achievements, and if you don’t stand out or act passionate about what you do, nor will your personal brand.

 

Next motto I embrace is “the road to success is trying”. Looking at myself, I never plan for an exact outcome when I make changes in my life. If someone asks me what I’ll do in five years from now, I have no clue. I actually don’t want to know. The journey is what’s most important to me. I have trust in my inner compass, and that it’ll guide me to a place that’s right for me.

 

All things in my life haven’t been perfect, but so far I don’t regret the experiences I had. And I know that if I haven’t tried, I wouldn’t have accomplished the things that I’m actually proud of today.

 

3) What possible trends in communications have you spotted?

 

Content has been king for a while, but I don’t believe in pushing out content just for the sake of it. The content you communicate must be of value to people. It’s the same thing even when it comes to internal communication. If your corporate information isn’t attractive or engaging enough, people switch channel.

 

What I’m about to do this very month is to open up Mynewsdesk’s internal communication to the public. Very soon, our internal communication will be available in our People Newsroom, for anyone to read, comment on and share. In this way we challenge ourselves to be newsworthy at all times, and it also matches our core values which is openness, brave enablers and pioneering. I think it’s groundbreaking, and I think it’s the future.

Visit Anna’s website

Photo credit: Mynewsdesk

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